Mass Communication

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Assessment of African Independent Television`s (AIT’s) 2015 Presidential Election Campaign Influence on Voter’s Participation in Asaba Metropolis of Delta State
(A Journal of Theatre & Media Studies, 2017-06-12) Guanah, Seigha Jammy, Osafile, Ogochukwu Celestina, Ihiaeme, Moses Chukwudi, Okowa-Nwaebi, Loveth
This study assessed African Independent Television`s (AIT‟s) 2015 presidential election campaign influence on voters‟ participation in Asaba Metropolis of Delta State. The thrust of the study was to understand from the stand point of empiricism whether indeed AIT‟s campaigns in the 2015 presidential election influenced voters participation in the election. The study was hinged on the Uses and Gratifications theory. The survey research method was used in carrying out the study. A sample size of 399 respondents was purposively selected from the population of Asaba residents. The questionnaire was used as the instrument for gathering data for the study. Data collected through the questionnaire were presented in tables and analysed using frequency and percentages while the hypothesis were tested using the chi-square statistical formula. The study found, among others, that a significant proportion of the A Journal of Theatre & Media Studies Vol. 2. No. 2, December, 2017 85 respondents had a good exposure to AIT‟s 2015 presidential election campaign, and that their exposure indeed influenced their participation in the election as attested to by the result of the presidential election in Asaba. The study recommends, among others, that television stations should avoid projecting candidates who have nothing to offer the electorate, and that AIT must always give equal opportunities to all candidates and should avoid airing hate speeches of contending candidates during electioneering campaigns
Artificial Intelligence and Its Reportage in Select Nigerian Newspapers: A Content Analysis
(International Journal of Language and Literary Studies, 2020-03-23) GUANAH Seigha Jammy, OBI Ijeoma, GINIKACHUKWU Alpha Chukwuemeka
The emergence of Artificial Intelligence (AI) is gradually having effects in most facets of the society; and no area tends to be exempted from this AI bug. This research explored the discourses of the place of the media, especially newspapers, as the watchdogs of the society in this unfolding scenario. It was expected that the media should be at the forefront in letting citizens know its implications. The study set out to determine the volume of coverage given to news about Artificial Intelligence (AI) by The Punch, The Guardian, and Vanguard newspapers; to identify the story types through which AI stories were reported by the newspapers, and to examine if the newspapers gave prominence to AI stories. The study was anchored on the Agenda Setting Theory while Content Analysis was adopted as the research method for obtaining data from a population of 1,095 made up of the newspapers` editions from January to December 2019, and a sample size of 285 derived through the use of the Creative Research System Calculator. The study revealed that only 64 AI stories appeared in the selected newspapers throughout 2019. It also discovered that most of the stories were in photograph form, and that prominence was not given to AI stories by the newspapers. It was therefore concluded that since automation may be the future, newspapers must start to intensify in educating the public about AI through their coverage. The study recommended among other things that newspapers should give prominence to AI stories. Also, they should report AI stories with all story types, and place such stories in all the prime sections of the newspapers
Anonymous Commenters` Contributions to Online Debates and Discourses on Abba Kyari: A Critical Review
(NTAtvc J of Comm., 2020-12-23) JAMMY SEIGHA GUANAH
The Internet has made the publication of online news possible. It has also empowered readers to react and comment on what they read on news platforms. Some of these comments are made anonymously. This study looked at the comments made anonymously in response to posted news stories on Sahara Reporters, The Cable, and Premium Times platforms about the former Chief of Staff to Nigeria's President, Abba Kyari, who died of COVID 19 complications. This was a prevalent topic in the news, especially the debate on the controversial roles he played on most national issues. The research was hinged on the Technological Determinism Theory. Content analysis research method was used to glean data from the news outlets. Coding sheets and coding guide were used to collect data. The unit of analysis were anonymous comments. Results showed that most of the comments had harsh tone, and some were not related to Abba Kyari`s issue.The study concluded that online discourse can be improved upon, and some responsibility and consistency brought into commenting when more steps are taken to moderate comments. It recommended that news platforms should spell out guidelines commenters must abide by if they must make any post anonymously, and where necessary, perpetually abusive anonymous commenters should be made to register with their names, addresses and phone numbers, andcharged a fee to activate their accounts. Also, news platforms must put in place pre-moderation systems to manage comment quality by using content-filtering systems that all posts must pass through so as to remove offensive comments before they are made public.
Analysis of Online Newspaper Readers’ Comments on Amotekun`s Formation
(The Nigerian Journal of Communication (TNJC), 2021-06-08) GUANAH, Jammy Seigha, PhD
The issue of insecurity in Nigeria has arisen to an alarming level that hardly any day passes without the media reporting cases of security breaches. Lives and property are not safe due to the activities of armed robbers, bandits, assassins, terrorists, kidnappers and insurgents. The various security agencies in the country tend to be overwhelmed with the security situation to the extent that individuals and groups are now reverting to self-help measures. This has brought about the formation of the Western Nigeria Security Network (WNSN), codenamed Operation Amotekun (Leopard) by the states in the South West region of Nigeria. Mixed reactions greeted its formation. This paper, therefore, analysed the comments made by commenters in reaction to the formation of Amotekun based on reports about it in the online versions of The Nation, The Sun and Daily Trust newspapers. The research was guided by the Classical Rhetoric Theory.The Content Analysis research method was used for this study. The findings showed that the comments which bordered on security, Amotekun formation and other issues bothering the minds of Nigerians were in support of the formation of Amotekun (70.08%).It was recommended that the federal government should do more in ensuring the security of citizens` lives and property as well as allow states and regions to form their security outfits which must be properly regulated and monitored. Also, newspapers should desist from publishing reports that can jeopardise the security of citizens and the nation.
A Review of the Relationship between Newspapers and Health Reporting in Nigeria: Reportage on Lassa fever in Edo State
(Global Media Journal, 2022-01-19) Jammy Seigha GUANAH
Lassa fever remains one of the deadliest diseases that the sub-Saharan Africa countries, especially Nigeria, have been battling with. This calls for the need to investigate if the newspaper has any role to play in this health issue; therefore, the Vanguard,Punch, TheGuardianandThisDaynewspaperswereselectedfor analysis. This study, which was anchored on the framing theory of the media, explored survey method of research. It covered the twelve-month period of May 2015 to June 2016. Three hundred and seventy-four (374) respondents were drawn from the three senatorial districts (Edo South, Edo North and Edo Central) in Edo State. Findings showed that the respondents were enthusiastic about the coverage given to Lassa fever outbreak by the newspapers, and that newspapers` reports have helped in increasing knowledge about Lassa fever. Based on these, the research concluded that the selected newspapers did pay attention to Lassa fever discourse, and took Lassa fever as an important issue. Among the recommendations made were that the media, particularly newspapers, should continually facilitate and sustain the discourse on Lassa fever, especially among policy makers, for them to make policies that would aid the people towards achieving good health. Also, newspapers should intensify their research on Lassa fever so that they can come up with more in-depth and detailed reports that will educate the public on the dangers of the disease, and on preventive measures they can adopt. Finally, the government and health institutions should provide an enabling environment for media to perform by providing them with required information about Lassa fever.
APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE LEARNING AND PRACTICE OF JOURNALISM IN NIGERIA
(Jos University Press, 2022-05-23) Jammy Seigha Guanah, PhD1 & Theodora Ngozi Akumabor2
**Abstract** This chapter explores the emerging role of Artificial Intelligence (AI) in the learning and practice of journalism in Nigeria. As AI technologies increasingly reshape global journalism, Nigerian journalism education and media practice must adapt to remain relevant and competitive. The chapter serves as a preliminary discourse, aiming to provoke deeper academic and professional engagement with the integration of AI into journalism curricula and practice. It emphasizes the need for journalism schools to revise their curricula to incorporate technology-driven competencies, including basic programming and data literacy, while considering Nigeria’s infrastructural limitations such as erratic power supply. Furthermore, it advocates for strategic collaborations between journalism institutions, media houses, AI companies, and local AI experts—such as the University of Lagos AI Club—to foster hands-on training and the development of localized machine learning solutions. Ultimately, the chapter calls on media organizations to proactively prepare for the automation-driven future of journalism by embracing AI tools and promoting responsible use through continuous training and innovation.
Use of Community Relations in Compensation Payment Process in Estate Management Practice: A Case Study of Kwale Industrial Park Acquisition
(South Asian Research Journal of Humanities and Social Sciences, 2022-06-13) Jammy Seigha Guanah1* , Paul Oyinkepreye Guanah2 , Rhoda Dalung3
The engagement of a community in any project to be sited in it has always been recommended as the ideal step to take by government and organisations. However, bickering still ensues due to the non-diligent application of community relations, an arm of public relations, that guarantees a cordial relationship between an organisatio n/government and its host communities. Therefore, the principal intention of this conceptual study is on the relationship between Estate Management Practice and Community Relations. This study was conducted to examine what community relations activities are, and to investigate if community relations was applied in the compensation payment process in the case of Kwale Industrial Park Acquisition in Delta State, Nigeria. Persuasion theory served as the theoretical framework of the study. The researchers adopted the library research design and participant observation methods. Results indicate that community relations were partially applied in the compensation payment process. It was concluded that the Land Use Act, which prescribed the method of valuation to be used in acquisition and compensation, did not foresee the problem of gross inadequacies of compensation, and the pre-payment and post-payment disputes associated with it. The researchers, therefore, recommended, amongst others, that there should be public enlightenment from time to time to make the public understand the roles of estate surveyors and valuers, for this will, to a great extent, make the public cease patronising quacks in compensation exercises. Also, Government ministries, specifically the Ministry of Information, Ministry of Land, Surveys and Urban Development, Ministry of Housing, and other Ministries that have anything to do with communities, should have community relations department as an arm to handle community relations issues.
Deceptive online advertising: An exploratory study of TikTok advertisements in Nigeria
(MedCrave: Sociology International Journal, 2025-07-05) Jammy Seigha Guanah and Osakue Stevenson Omoera
The study investigated the deceptiveness of online advertisements on TikTok in Nigeria, their socio-economic impact on university students in Bayelsa State, and adherence to ethical standards. The study was grounded in the Nudge Theory, supported by Persuasion Knowledge Model, and adopted quantitative and qualitative methods. The study population comprised students of Federal University Otuoke (Federal government-owned), Niger Delta University, Wilberforce Island (state government-owned), and Hensard University (privately-owned). The findings revealed that most TikTok advertisements in Nigeria are deceptive, and have a socio-economic impact on university students in Bayelsa State. Advertisers of food, medicine, cosmetics, and skin care products on TikTok often fail to adhere to advertising ethical standards. It was concluded that social media advertising in Nigeria, especially on TikTok, enables dishonest commercials that mislead consumers into purchasing undesirable goods and services. It was recommended that regulatory bodies such as the Advertising Regulatory Council of Nigeria (ARCON), National Agency for Food and Drug Administration and Control (NAFDAC) closely monitor social media advertising to prevent deceptive practices.