University of Africa Toru-Orua
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- This contains the intellectual works of the faculty members in Agriculture
- This contains the intellectual works of the faculty members in the Arts & Education
- This contains the intellectual works of the faculty members in the Faculty of Basic & Applied Sciences
- This contains the intellectual works of the faculty members in Social & Managment Sciences
- This contains the intellectual works of the University Public Lectures / Events
Recent Submissions
Use of Community Relations in Compensation Payment Process in Estate Management Practice: A Case Study of Kwale Industrial Park Acquisition
(South Asian Research Journal of Humanities and Social Sciences, 2022-06-13) Jammy Seigha Guanah1* , Paul Oyinkepreye Guanah2 , Rhoda Dalung3
The engagement of a community in any project to be sited in it has always been recommended as the ideal
step to take by government and organisations. However, bickering still ensues due to the non-diligent application of
community relations, an arm of public relations, that guarantees a cordial relationship between an organisatio
n/government and its host communities. Therefore, the principal intention of this conceptual study is on the relationship
between Estate Management Practice and Community Relations. This study was conducted to examine what community
relations activities are, and to investigate if community relations was applied in the compensation payment process in the
case of Kwale Industrial Park Acquisition in Delta State, Nigeria. Persuasion theory served as the theoretical framework
of the study. The researchers adopted the library research design and participant observation methods. Results indicate
that community relations were partially applied in the compensation payment process. It was concluded that the Land
Use Act, which prescribed the method of valuation to be used in acquisition and compensation, did not foresee the
problem of gross inadequacies of compensation, and the pre-payment and post-payment disputes associated with it. The
researchers, therefore, recommended, amongst others, that there should be public enlightenment from time to time to
make the public understand the roles of estate surveyors and valuers, for this will, to a great extent, make the public cease
patronising quacks in compensation exercises. Also, Government ministries, specifically the Ministry of Information,
Ministry of Land, Surveys and Urban Development, Ministry of Housing, and other Ministries that have anything to do
with communities, should have community relations department as an arm to handle community relations issues.
Assessment of African Independent Television`s (AIT’s) 2015 Presidential Election Campaign Influence on Voter’s Participation in Asaba Metropolis of Delta State
(A Journal of Theatre & Media Studies, 2017-06-12) Guanah, Seigha Jammy, Osafile, Ogochukwu Celestina, Ihiaeme, Moses Chukwudi, Okowa-Nwaebi, Loveth
This study assessed African Independent Television`s (AIT‟s) 2015 presidential
election campaign influence on voters‟ participation in Asaba Metropolis of Delta
State. The thrust of the study was to understand from the stand point of empiricism
whether indeed AIT‟s campaigns in the 2015 presidential election influenced voters
participation in the election. The study was hinged on the Uses and Gratifications
theory. The survey research method was used in carrying out the study. A sample size
of 399 respondents was purposively selected from the population of Asaba residents.
The questionnaire was used as the instrument for gathering data for the study. Data
collected through the questionnaire were presented in tables and analysed using
frequency and percentages while the hypothesis were tested using the chi-square
statistical formula. The study found, among others, that a significant proportion of the
A Journal of Theatre & Media Studies
Vol. 2. No. 2, December, 2017
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respondents had a good exposure to AIT‟s 2015 presidential election campaign, and
that their exposure indeed influenced their participation in the election as attested to
by the result of the presidential election in Asaba. The study recommends, among
others, that television stations should avoid projecting candidates who have nothing to
offer the electorate, and that AIT must always give equal opportunities to all
candidates and should avoid airing hate speeches of contending candidates during
electioneering campaigns
Artificial Intelligence and Its Reportage in Select Nigerian Newspapers: A Content Analysis
(International Journal of Language and Literary Studies, 2020-03-23) GUANAH Seigha Jammy, OBI Ijeoma, GINIKACHUKWU Alpha Chukwuemeka
The emergence of Artificial Intelligence (AI) is gradually having effects in most
facets of the society; and no area tends to be exempted from this AI bug. This
research explored the discourses of the place of the media, especially newspapers,
as the watchdogs of the society in this unfolding scenario. It was expected that the
media should be at the forefront in letting citizens know its implications. The study
set out to determine the volume of coverage given to news about Artificial
Intelligence (AI) by The Punch, The Guardian, and Vanguard newspapers; to
identify the story types through which AI stories were reported by the newspapers,
and to examine if the newspapers gave prominence to AI stories. The study was
anchored on the Agenda Setting Theory while Content Analysis was adopted as the
research method for obtaining data from a population of 1,095 made up of the
newspapers` editions from January to December 2019, and a sample size of 285
derived through the use of the Creative Research System Calculator. The study
revealed that only 64 AI stories appeared in the selected newspapers throughout
2019. It also discovered that most of the stories were in photograph form, and that
prominence was not given to AI stories by the newspapers. It was therefore
concluded that since automation may be the future, newspapers must start to
intensify in educating the public about AI through their coverage. The study
recommended among other things that newspapers should give prominence to AI
stories. Also, they should report AI stories with all story types, and place such
stories in all the prime sections of the newspapers
APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE LEARNING AND PRACTICE OF JOURNALISM IN NIGERIA
(Jos University Press, 2022-05-23) Jammy Seigha Guanah, PhD1 & Theodora Ngozi Akumabor2
**Abstract**
This chapter explores the emerging role of Artificial Intelligence (AI) in the learning and practice of journalism in Nigeria. As AI technologies increasingly reshape global journalism, Nigerian journalism education and media practice must adapt to remain relevant and competitive. The chapter serves as a preliminary discourse, aiming to provoke deeper academic and professional engagement with the integration of AI into journalism curricula and practice. It emphasizes the need for journalism schools to revise their curricula to incorporate technology-driven competencies, including basic programming and data literacy, while considering Nigeria’s infrastructural limitations such as erratic power supply. Furthermore, it advocates for strategic collaborations between journalism institutions, media houses, AI companies, and local AI experts—such as the University of Lagos AI Club—to foster hands-on training and the development of localized machine learning solutions. Ultimately, the chapter calls on media organizations to proactively prepare for the automation-driven future of journalism by embracing AI tools and promoting responsible use through continuous training and innovation.
Deceptive online advertising: An exploratory study of TikTok advertisements in Nigeria
(MedCrave: Sociology International Journal, 2025-07-05) Jammy Seigha Guanah and Osakue Stevenson Omoera
The study investigated the deceptiveness of online advertisements on TikTok in Nigeria,
their socio-economic impact on university students in Bayelsa State, and adherence to
ethical standards. The study was grounded in the Nudge Theory, supported by Persuasion
Knowledge Model, and adopted quantitative and qualitative methods. The study population
comprised students of Federal University Otuoke (Federal government-owned), Niger
Delta University, Wilberforce Island (state government-owned), and Hensard University
(privately-owned). The findings revealed that most TikTok advertisements in Nigeria are
deceptive, and have a socio-economic impact on university students in Bayelsa State.
Advertisers of food, medicine, cosmetics, and skin care products on TikTok often fail to
adhere to advertising ethical standards. It was concluded that social media advertising in
Nigeria, especially on TikTok, enables dishonest commercials that mislead consumers into
purchasing undesirable goods and services. It was recommended that regulatory bodies
such as the Advertising Regulatory Council of Nigeria (ARCON), National Agency for
Food and Drug Administration and Control (NAFDAC) closely monitor social media
advertising to prevent deceptive practices.