Browsing by Author "Tangi, Samuel Ebimobowei"

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Influence of artificial intelligence (AI) on employment in the creative industry in Nigeria
(Evonex Global, 2026) Guanah, Jammy Seigha; Tangi, Samuel Ebimobowei
The rapid advancement of Artificial Intelligence (AI) has introduced profound transformations across several sectors of the global economy, including the creative industry. In recent years, the integration of intelligent technologies into creative processes such as content production, graphic design, music composition, film production, advertising, and digital media has generated considerable debate regarding the implications of AI for employment and economic development. Within the Nigerian context, where the creative industry has increa singly become a significant contributor to national development, the adoption of AI presents both opportunities and challenges for employment generation and industrial growth. This study examined the influence of Artificial Intelligence on employment within the creative industry in Nigeria, with particular focus on the potential of AI to expand employment opportunities, the collaborative roles of the media in promoting the creative sector, and the broader contributions of the industry to Nigeria’s economic development. The study adopted a quantitative research approach to assess perceptions and experiences associated with the integration of AI technologies within the Nigerian creative industry. Findings revealed that AI possesses significant potential to expand employment opportunities through emerging digital roles in AI-assisted design, content development, digital marketing, animation, and multimedia production. The study further established that the media play important collaborative roles in promoting the creative industry through publicity, agenda setting, cultural promotion, and content dissemination to wider audiences. However, concerns regarding skill displacement, technological inequality, and workforce preparedness remain significant challenges. The study recommended increased investment in digital education, technological infrastructure, and supportive government policies to enhance workforce readiness.
PREPARING A WORKING BUDGET FOR STUDENTS’ FILM PRODUCTION, MARKETING AND DISTRIBUTION: A STUDY OF UNIVERSITY OF AFRICA, TORU-ORUA, BAYELSA STATE, NIGERIA
(2026) Guanah, Jammy Seigha; Tangi, Samuel Ebimobowei
Film production is a capital-intensive creative endeavour requiring effective financial planning, resource allocation, and strategic management to achieve artistic and commercial objectives. In contemporary film practice, budgeting serves as a fundamental instrument for coordinating production activities, controlling costs, mitigating risks, and ensuring successful marketing and distribution outcomes. Despite the growing popularity of film studies and practical filmmaking programmes in Nigerian universities, many student productions continue to encounter challenges associated with inadequate budgeting, poor financial management, and insufficient understanding of marketing and distribution processes. This study examined the preparation of a working budget for students’ film production, marketing, and distribution, using the University of Africa, Toru-Orua, Bayelsa State, Nigeria, as a case study. The paper explored the concept of budgeting in film production, identified essential budget components, analysed the significance of budgeting across production stages, and investigated the role of marketing and distribution in determining the success of student films. The research is anchored on the Resource-Based Theory and Project Management Theory, which provided theoretical explanations for resource allocation and project execution in film production. Through an extensive review of literature and relevant empirical studies, the paper argued that effective budgeting enhances production quality, promotes accountability, minimises waste, and increases the commercial viability of student film projects. The paper concluded that film education institutions should integrate practical budgeting skills into filmmaking curricula, and recommended the introduction of compulsory courses and regular hands-on workshops focused on film budgeting and production finance for students. Also, film training must shift away from a productiononly focus by devoting equal attention and funding to marketing, promotional campaigns, and diverse distribution strategies.