Browsing by Author "Jammy Seigha GUANAH"

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    A Review of the Relationship between Newspapers and Health Reporting in Nigeria: Reportage on Lassa fever in Edo State
    (Global Media Journal, 2022-01-19) Jammy Seigha GUANAH
    Lassa fever remains one of the deadliest diseases that the sub-Saharan Africa countries, especially Nigeria, have been battling with. This calls for the need to investigate if the newspaper has any role to play in this health issue; therefore, the Vanguard,Punch, TheGuardianandThisDaynewspaperswereselectedfor analysis. This study, which was anchored on the framing theory of the media, explored survey method of research. It covered the twelve-month period of May 2015 to June 2016. Three hundred and seventy-four (374) respondents were drawn from the three senatorial districts (Edo South, Edo North and Edo Central) in Edo State. Findings showed that the respondents were enthusiastic about the coverage given to Lassa fever outbreak by the newspapers, and that newspapers` reports have helped in increasing knowledge about Lassa fever. Based on these, the research concluded that the selected newspapers did pay attention to Lassa fever discourse, and took Lassa fever as an important issue. Among the recommendations made were that the media, particularly newspapers, should continually facilitate and sustain the discourse on Lassa fever, especially among policy makers, for them to make policies that would aid the people towards achieving good health. Also, newspapers should intensify their research on Lassa fever so that they can come up with more in-depth and detailed reports that will educate the public on the dangers of the disease, and on preventive measures they can adopt. Finally, the government and health institutions should provide an enabling environment for media to perform by providing them with required information about Lassa fever.
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    Public relations and corporate image building
    (2026) Jammy Seigha GUANAH; Azubuike NKALA; Faith Obioma ADAUGO
    Despite the increasing importance of public relations in university governance, many emerging Nigerian universities still lack structured public relations systems capable of building sustainable institutional reputation.This study examined the role of public relations in building the public image of the University of Africa, Toru-Orua, Bayelsa State, Nigeria. The objectives of the study were to: examine how public relations strategies are employed by the University of Africa, ToruOrua to shape its public image; assess the effectiveness of public relations campaigns in enhancing the university‘s reputation among stakeholders, and identify the key public relations tools utilised by the university in managing its communication with the public. The study which is anchored on the Excellence Theory and Image Restoration Theory adopted a descriptive survey design with a sample of 241 respondents drawn from staff and students. Data were collected using a validated questionnaire and analysed through descriptive statistics. Findings revealed that while certain public relations strategies such as policy frameworks, public events, and feedback mechanisms were effective, others, including social media use, press relations, and crisis communication were underutilised in University of Africa, Toru-Orua. The study recommended that the university strengthen structured, technology-driven, and inclusive communication strategies to enhance visibility, credibility, and stakeholder trust.